Portfolio Sample
Jaci Clark Photography
In this logo, the camera is pointed right at me, the customer—I’m already Jaci's focus. As much as any other industry, her customer service is paramount and this logo conveys that "customer focus." The design is subtly three-dimensional, offering that there’s a multi-dimensionality to Jaci's work. Because the graphic is made up of lines that are even in weight all around, the typeface stroke is also evenly weighted. In addition, to balance the camera graphic, which slightly favors the horizontal, the letterforms slightly favor the vertical. There’s a balance of clean and technical (lettering) with an interesting dynamic form (the camera).
